Must Realtors dress to impress?

38798658 - woman legs in blue jeans and summer shoes

 

When I started this Realtor business I thought I needed to dress a certain way. My previous job in sales and marketing was in the music business, so as you can imagine, it was pretty casual. Once I got my license I was told folks might want more of a polished-professional-banker- kinda look since they were letting you guide them through such a big investment.

I bought jackets, straight skirts, some heels, and for the first time in my life, slacks. Even the name sounds odd, say it with me now, slacks. Am I right?

I started wearing what felt like a uniform, every day. My husband thought I looked nice probably because it was new and different, (another blog perhaps?) and I did look more like a traditional business woman, but me no likey. I felt like I was going undercover in some sting operation every morning I got dressed. I missed my skinny jeans.

When I started sitting open houses, my feelings of being overdressed hit hard. Bear in mind I work in residential family neighborhoods, so the folks coming through were walking their dog, on the way to a soccer game, or running weekend errands. They looked uber comfortable, and I looked stiff and out of place. I was jealous, and dammit, I wanted to be wearing flip flops too!

So I started to shift my look to reflect what my clients actually looked like. What was even more exciting than ditching the banker clothes was that once I relaxed my look, I gained more confidence, and no longer felt like I was playing a part. My undercover days were over and I was connecting with more clients, a total win-win!

So don’t believe the hype. With a nice blouse, the right jewelry, and cute flats you can rock those skinny jeans, and look the part of a powerful Realtoress, no problem:)

 

 

 

 

 

Shoot me now

barry blog

 

Getting just the right pictures of your home to make it show well is not an easy task. We asked Barry Fisch from flashitfirst  photography what his thoughts were regarding the best time to do a shoot, and he kindly shared the following with us:

“Clients often ask me what the is best time of day to shoot real estate photos, and I tell them to consider the following five things:

1 – Quite often, one side of the house looks best at different times of the day, depending on the orientation of the house and time of year.  Does your budget include a fee for shooting at 2 different times of day?  Each photography company has different rates for a return shoot.  It would be a good start to inquire.

2 – There are a number of challenges when shooting, then retouching the photos for an        interior.  The biggest, and often impossible to fix, is when the sun is directly in a      window.  You may have heard the term HDR, it stands for High Dynamic Range.  This makes that range go off the charts.

3 – The sexiest type of shots for real estate sales are twilights.  This is a magic 20-25 minutes at the end of the day where the direct sunlight is gone, but the sky still has some ambient color.  Again, the cost will be higher since there is more work on-site and also in retouching.  This is well worth it if there are ample landscaping lights, especially a pool or water feature with lights.

4 – If you don’t want to spend any additional money, pick a time of day when the shadows will be at their least, and the area that is the best sales feature is highlighted.

5 – If the view is a valuable asset and it usually is, be sure that the sun is not in the camera’s lens when taking those photos.  Sun should be at your back then.  Especially when shooting Pacific Ocean views.”

P.S. Check out this cool website that will show where the sun and shadows are, it also takes into account date and time www.photoephemeris.com

Be sure to call Barry @ 888-510-0515 or email him barry@flashitfirst.com  for your next shoot, he’ll take great care of you, and will be sure to make your property shine!

For buying or selling, think socalhomeshop your one-stop home shop!

Should I stage or should I go?

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Why stage a home? What are the benefits of staging? According to recent studies by the Real Estate Staging Association a staged home is one that usually sells faster and is more likely to sell at original asking price. Now that doesn’t mean that the house will sell at a higher price, but it does mean the house will appeal to more potential buyers which could result in you getting more bids.

So socalhomeshop asked Beppie Mostert, an Interior Designer at Living Design Interiors in San Diego to give us the dirt on DIY staging. She was willing to share a number of tips that homeowners can adopt in preparing their own homes for the market, so listen up!

A house that sells at listed price in a short period of time has certain advantages and is incentive enough to stage the home on one level or another. Staging doesn’t need to cost an arm and leg. There are some simple ideas for staging to ensure the home looks good for the market and shows well on real estate websites, and I’d like to share them here.

The number one tip and most folks know this one, but it is to declutter and depersonalize. Your personal stuff is not what a potential buyer wants to see. What a buyer does want is to visualize how their own belongings will look in the space.

Tip number two is color and paint. Paint livens up a home and provides a fresh palette. For resale, a neutral color palette is recommended.   A consultation with your interior designer is worth the time and money spent as you will be provided with a completed palette for the rooms, spaces, and finishes. Not to mention that you now have a color palette that you can take with you to your next home as it will be based on your own furniture and accessories.

Tip number three is lighting. Without effective lighting a room will be drab, so check the lighting and also ensure that the same wattage is used in all spaces. Not only the wattage but ensure that all fixtures have the correct wattage and have a full compliment of light bulbs. If you do not have enough lighting, consider a small purchase of floor and/or table lamps or borrow from family, friends or neighbors.

Coming in at number 4 is the dining room table.  Walking into a dining room that has no decor is boring. Dining rooms deserve to be outstanding and exciting so dress the table for a dinner party. A beautifully arranged table is welcoming and there’s the wow factor, of course.

Numero five is a word about art and mirrors. Mirrors will make a room look larger, and they do not have to cost too much. Look for deals at retailers like Target, Michaels, and Home Goods. Art, on the other hand, is a very personal item. I always suggest subject matter that is abstract or landscapes with colors that bring out the accent color in the room.

Number 6 is furniture. Part of the decluttering stage is the placement of furniture. Furniture should be proportionate to the room and strategically placed furniture is far more appealing than a room filled with ill-fitting pieces. Each room has a purpose, so return each room to its original purpose. For example, that would mean that the pool table that had made its way into the dining room will need to go ‘bye-bye’!

Call Beppie at 858-243-0505 or email her beppiem@livingdesigninteriors.com for a staging/design consultation, we can vouch for her, she truly is a rock star at this stuff!

#realestate #staging #design #hgtv #target #homegoods #Micheals

socalhomeshop your one stop homeshop!